RESBlog - Tagged ‘marketing’

When Selling Energy Efficiency, Don’t Say ‘Retrofit,’ Say ‘Upgrade’

October 27th, 2010 - Posted by RESNET under Hot Topics, Job Opportunities, Recovery Through Retrofit, RESNET News, RESNET Notes, RESNET Notes - October 2010

The New York Times reported that according to a recent study conducted by Lawrence Berkeley National Laboratory found that the truisms of “Give the people what they want,” “Know your customer,”and “Make it easy to do the right thing” works. For starters, the researchers said, don’t offer “audits” or “retrofits” — customers shy away from

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