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RESTalk EP 91: Who’s Buying HERS Homes and What is Driving Their Decisions

Feb 25, 2022

“You can have data without information, but you cannot have information without data”. -Daniel Keys Moran

Time marches on. And so do the changes in the demographics of buyers.

What are the characteristics of home buyers, especially those that buy HERS rated homes? 

How can those in the HERS industry align with the factors important to the new wave of homebuyers?

We are back with Ryan Meres, Program Manager at RESNET, who is known for doing his research, collecting the data, and turning that data into useful information for us.

Listen in as Ryan dives into the characteristics and culture of Generation Y; they now make up the largest (37%) category of home buyers.

It will be no surprise that Gen Y’s use of internet research factors large in the discussion. From understanding the process of home buying to learning about home features, equipment, and materials, to checking the environmental aspects of housing and the builder, there is a lot going on!

You can learn more about the app we discussed that helps you align with your values at this link: https://ecountabl.com/

You can learn about this topic by visiting these reports noted in the podcast:

Ryan’s blog post on cracking the millennial code: https://www.resnet.us/articles/cracking-the-millennial-code-what-home-builders-need-to-know-about-millennials/

The National Association of Realtors 2021 Generational Trends Report: https://www.nar.realtor/sites/default/files/documents/2021-home-buyers-and-sellers-generational-trends-03-16-2021.pdf

Morgan-Stanley’s Sustainable Signals Report: https://www.morganstanley.com/press-releases/sustainable-signals

Listen to the full episode here.