RESNET is seeking professional services to undertake a HERS® Index Score earned media campaign. The strategic objectives of the HERS® Index Score campaign are: Place stories in mainstream print, broadcast and online media outlets to emphasize increased energy efficiency as a critically important factor to buyers in the same way a 49 MPG. The contractor will propose the targeted media outlets for RESNET’s approval. Educate consumers about an existing MPG for homes. They simply need to begin demanding it. Increase the demand for HERS® ratings Create a center of gravity around which construction and developmentinterests can rally to support widespread adoption of HERS® as the guide to the energy performance of a home Increase visibility and profile of RESNET. Assist in getting consumers to place importance on energy performance Proposals are due on Monday, January 7, 2013. For a copy of the RFP contact Steve Baden at sbaden@resnet.us
